Why will the Kindle Fire sell like crazy?

Amazon's Tablet Offering: Kindle Fire

With all of the rage in the tablet world right now buzzing around the announcement of Amazon's Kindle Fire, I wanted to discuss why Amazon's first attempt at a full fledged tablet will be a crazy success for them.  First up, is the price.  I mean for $200 bucks you get a fully functional tablet.  Now granted, it isn't a crazy powerful device but it is very practical for what it aims to do.  It's rocking a dual-core processor (not sure which one of speed); and only 8GB's of storage on the device itself.  And they are boasting about 8 hours of battery life.  All on a rather nice, and comfortable 7 inch screen.

What does the Kindle Fire not have?  Well, pretty much everything most tech folks look for in a tablet by the market standards nowadays.
-No 3G
-No expandable storage.
-No front or back cameras.
-No bluetooth.
-No HDMI
-And no GPS.

So, if it basically has a handful of features when compared with other tablets; why will it do so well?  In one, simple word: content.  What is one thing we all have in common, and we all soak as much of it up everyday as possible.  Whether it be news, internet sources, television, music, media, etc.  It is all considered some form of content.  And what better way could Amazon jump into the tablet market than by providing a small window into the heart of the entire business?  Whether it be selling ebooks, merchandise, mobile apps, or streaming video via the new Amazon Prime offering.  All made accessible with device that simply builds upon what the Kindle name is already good for: e-reading.  No doubt, they will already have a bunch of Kindle fans who are looking to upgrade, that is a given audience right there.  Without even having to sell the concept to those fans.

Personally, if this tablet does as well as I think it will.  I will start to recommend this device to those new to the tablet scene.  Seriously?  Since most people aren't going to harness the full processor power of their devices anyways.  I saw a demographic the other day that suggested most people use mobile devices for:
1- Web access and communicating via the web while on the go (social media).
2- Media consumption (YouTube, streaming media, etc.)
3- Apps.

And at it's very basic level the Kindle Fire seems to have those 3 features covered.  See their tv spot for a brief intro: